Sales and Marketing

Extera leverages a team of experienced sales executives, on-the-ground staff in the US and in key European markets, and an extensive network of opinion leaders and distributors to:

• Lead product launch planning including business, regulatory and reimbursement issues
• Create and manage marketing reference sites, develop relationships with opinion leaders and medical societies
• Select and build indirect distribution channels and/or direct sales operations

Case Study:

Our clients frequently use Extera's US and Germany offices as a base of operations for logistic and administrative support.

Situation: A publicly traded IVD company seeks to launch a product in the US

Solution: Retain Extera to serve as Head of US Operation

Results:

• Oversaw all pre-launch planning
• Built US sales team and sales infrastructure
• Concluded several distribution agreements
• These activities lead to the successful launch of the product
  in the US